In the roofing industry, your reputation is everything. With 93% of consumers reading online reviews before hiring a contractor, a strong online reputation directly impacts your bottom line.
The key to a great reputation isn't just getting reviews — it's getting the right reviews, consistently. Implement a review generation system that asks every satisfied customer to leave a review at the right moment. The best time to ask is immediately after a successful project completion, when the customer's satisfaction is highest.
Make it easy for customers to leave reviews. Send a direct link to your Google review page via text message or email. Provide a simple one-click process. The easier you make it, the more reviews you'll get.
Respond to every review — positive and negative. Thank customers for positive reviews and address negative ones professionally and empathetically. Never get defensive. Your response to a negative review is often more important than the review itself, as potential customers judge how you handle criticism.
Monitor your reputation across all platforms: Google, Facebook, Yelp, HomeStars, and BBB. Set up alerts so you never miss a new review. A multi-platform presence signals credibility and thoroughness to potential customers.