Google Business Profile posts are a frequently overlooked but powerful marketing tool for roofing companies. These posts appear directly in your Google listing when customers search for roofing services.
There are four types of Google Posts: What's New (general updates), Events (specific dates), Offers (promotions and discounts), and Products (service highlights). Each serves a different purpose in your marketing mix.
Post at least weekly to keep your profile active. Active profiles are rewarded with better visibility in local search results. Inactive profiles can drop in rankings over time.
Use high-quality images in every post. Posts with photos significantly outperform text-only posts. Showcase your best project photos, team photos, and before/after comparisons.
Include a clear call to action. Whether it's 'Call Now', 'Get a Quote', 'Learn More', or 'Schedule Today', every post should guide viewers to the next step.
Promote special offers: seasonal inspection discounts, referral bonuses, or limited-time promotions. Time-sensitive offers create urgency and drive immediate action.
Share educational content: seasonal tips, maintenance advice, and answers to common questions. This positions you as a helpful expert rather than just another contractor.
Highlight your projects: Share photos of recently completed projects with descriptions of the work done, materials used, and the transformation achieved.
Monitor post performance through GBP insights. Track views, clicks, and engagement to understand what content resonates best with your audience.
Google Posts expire after 7 days (or after the event date for event posts). Set reminders to post regularly and maintain an active presence.